Why ultraviolet and not itunes

Final Fantasy: The Spirits Within. The Covenant. No Time to Die. Free Guy. Of course, if you end up disliking it for any reason, you can link your UltraViolet library to any other compatible app such as Flixster , so it's close to a risk-free proposition.

The dream, of course, would be for "one app to rule them all" -- a single video app that would allow you to access any cloud-based videos you "own," be they on Apple's iTunes, Amazon Video or one of the UltraViolet partners, such as Vudu. Well, don't hold your breath. Apple, Amazon and Walmart Vudu's corporate parent are frenemies at best, arch-rivals at worst.

The very existence of UltraViolet is partially a response to movie studios fighting the growing power of Apple -- they wanted to create an alternative to iTunes, so they wouldn't find themselves at the mercy of Apple as the record companies did when the MP3 revolution caused CD sales to crash. And Apple, of course, tends to opt towards a "walled garden" approach when it comes to compatibility.

So the idea of Apple signing on to the UV consortium, and allowing you to merge your iTunes and UltraViolet libraries -- thus making them accessible on non-Apple devices -- seems like a long shot of long shots. Likewise, Amazon online video purchases are not currently UltraViolet compatible.

There are occasional rumors that Amazon is moving to join the UltraViolet coalition most recently, an October Wall Street Journal story , but so far, nothing has materialized. That said, these three ecosystems do intermingle somewhat. Vudu and Amazon videos are available on Apple's mobile iOS devices. So while they're not all available in the same app, you can get all of your video from these three arch-rivals on iPhones and iPads. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy , which we encourage you to read.

I can't play UV via my AppleTV at least without messing around with Airplay , and really don't want to use competing systems. In some ways it makes me wonder about the future of my purchases from iTunes if the public eventually switch to UV in years to come.

The one area where UV is a plus for many is that it will work on Android phones whereas Apple do not currently offer that. From a couple of searches in the past I don't think you can still get itunes codes for UV movies - they used to offer people an itunes code if they didn't want UV but that no longer seems to be the case. I don't understand why the UV pages still have 'Beta' plastered all over them - perhaps they think their own system isn't ready for prime time yet.

They were supposed to be releasing a 'common file format' whcih allowed downloads to be made and copied from one device to another - see:. The UV file format also seems to suggest they may offer HD audio tracks which iTunes files currently don't. I think the common file format will be out later this year. After that I think we will start seeing even less support from the studios for itunes codes.

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