Why did ewanick resigns

During his time, he consolidated the marketing efforts of the various GM brands — reducing the number of agencies with which GM did business from dozens to just a single firm in Detroit.

The only real comment from Joel Ewanick came via the social network Twitter, where the former Global Marketing boss offered the following parting comments: "It has been a privilege and honor to work with the GM Team and to be a small part of Detroit's turnaround.

I wish everyone at GM all the best. The days the company has to face also the possibility that Toyota will reclaim the title of the largest automaker from GM itself. He is, however, best known for his achievements while working at Hyundai Motor America. Although, only a few hundred customers took the opportunity to do it, a marketing triumph was undeniable and it helped Hyundai to grab market share from rivals. Although Joel Ewanick had been known as a marketing wiz, he was not able to use his magic in GM.

But Ewanick was also in charge of marketing abroad and GM is having a disastrous time in Europe, where it is expected to post several billion dollars in losses this year. But the shake-ups have been coming at home, as well.

Lindland and several other observers contacted by TheDetroitBureau. Even the normally in-tune GM PR department was apparently caught by surprise. That, said several observers, raises questions about whether there was more behind the departure than simply a disagreement over policy.

GM hired Ewanick as its U. Viewed as a marketing whiz in automotive circles, the year-old Ewanick is best known for his work at Hyundai Motor America, where he developed the headline-grabbing Assurance Program during the depths of the Great Recession. That program guaranteed that Hyundai buyers could return their vehicles if they lost their jobs. Only a few hundred customers took advantage of that offer, but it was seen as a marketing triumph that helped Hyundai grab market share from rivals even as auto sales were slumping.

Ewanick has not been able to work as much magic at GM, however. The Chevy Runs Deep campaign launched in the fall of was widely ridiculed.